Evaluation - Institution

My show is from a local radio station - targeting a local audience in London. This is reflected through the name I chose, BigSmoke FM, and through other elements such as the news stories that are situated in London, the traffic that is related to the area and the jingles that make reference to London.







I have included adverts because my station is a commercial radio station, similar to Capital and Heart that also target listeners from London. Commercial radio stations feature adverts which help the parent company generate the revenue needed to run as a business.







My station would be part of a bigger network of related radio stations servicing the five major cities in the UK, and would be owned by a company such as Global Radio that owns many different UK stations including Capital and Heart.

Global Radio - Website

My show is the Breakfast Show, a common type of show that featured on all of the radio stations I listened to during my research. I have included as many of the conventions of Breakfast Shows as I could, such as having two show presenters, including a traffic report and having a jingle that is specifically for the show.