Evaluation - Audience for My Radio Station

The target audience for my radio station is ages 15-45. When doing research for target audience, I looked at Capital FM, who have a very similar aged audience to BigSmoke FM. Like Capital, my station is aimed at both genders, but perhaps leans slightly more to women.

So much of my research and planning was into getting the right audience. I created a questionnaire to find out about my potential audience's listening habits and preferences, and I looked at both Rajar and Ofcom to get an understanding of the target audience of existing radio stations that I felt were similar to mine. I even looked at existing radio websites, to see what they might indicate about audience.

Primary Research 

Questionnaire 

Secondary Research 

OFCOM 

My Audience 

Audience and Radio Websites 

In the next post I will discuss the decisions I made during scripting and recording that directly targeted my chosen audience.