Evaluation - Progression from the Preliminary Task

My technical skills, and my understanding of the conventions of radio shows, have developed significantly since I completed my preliminary task (a very short radio extract that contained a jingle, a presenter introducing a guest and an archive clip of a scene from a horror film that the guest was promoting).



The preliminary task was an invaluable exercise in helping me to learn how to use Adobe Audition to record and edit and the techniques I became familiar with helped me enormously when it came to scripting my full task for Big Smoke FM, and allowed me to be much more creative with elements like outside broadcasts and specialist reports and the adverts that I used to reflect genre and target audience in my main task.



My preliminary task script was quite basic, only containing a few of the conventions of existing radio and I had to flesh out the script for my main task to make sure that it reflected the listening research I had done, and that it contained the right representations that I had noticed, and wanted.

Script - Preliminary Task

Script - Final Task - Big Smoke FM

A major development from my preliminary task revolved around my script. In my preliminary task I only had one jingle, but in my main task I wanted to include a range of jingles to reflect the research I had done (which indicated that there were show, station and news jingles and even weather, competition and traffic jingles).











After I completed my preliminary task I did a thorough evaluation into the way that the software had helped me create the effects for my jingle and the archive clip. I also made notes about what I had learned and how I could use this before I scripted, recorded and edited my full show, Big Smoke FM.

Evaluation of Preliminary Task

Creating the archive clip, in particular, gave me some good ideas about how I could be really creative with bits of my full task - like creating outside broadcasts that would sound realistic. I decided to include as many of these elements in my script now that I knew how to create authentic sounding outside locations.







The final major development from my preliminary task was the thought I put into representations for my full radio extract. During my listening I paid attention to the different voices I heard and carefully planned exactly who the voices on my show would be, so that the representations would seem authentic to my audience. I played the major role in my preliminary task but wasn't convinced that I really sounded like an authentic actress, and I didn't want to make the same mistake again. Below is an example of some of the research I did into representation as a result of not being happy with some of the representations in my preliminary task.

Research into Representation 

Evaluation - Technology 2 - Production

The most important piece of software when it came to recording and editing my extract from the BigSmoke FM Breakfast Show was Adobe Audition 1.5 - audio editing and mixing software that enables the user to add effects to recorded voices and manipulate and edit music files and sound effects - layering sounds through the mutlitrack view (which meant that I could mix sound effects, music and dialogue into one separate clip).

Once I had recorded each one of my actors using a Shure SM58 microphone (with a pop-guard to help minimise the plosive popping sound picked up during recording), I saved each separate clip in folders for each of the different sections of my show (such as news, jingles, adverts). I labelled each clip with the name of both the actor and the character they were playing from my script so that I could easily find each file when I was editing and mixing down each section.

Once everything was recorded I worked on each separate section individually, mixing one complete element, before moving onto another. I didn't work through my script chronologically but instead started with the mixing of my adverts as I knew that they would be the most complicated because of the amount of separate audio files that each contained.

For my holiday advert, for example, I placed the sound effects that I wanted (taken from the BBC Sound Effects Library) and the music track I had chosen (from the College CD Library) and placed them on the mutlitrack view roughly at the point I wanted them to appear.





I then took the unedited single voices of my female characters and the voiceover and edited out any gaps and pauses and the mistakes that had been made during recording.













Once I had removed any unwanted gaps and mistakes I re-saved each file (labelling it so that I knew that it was the edited version) before mixing the two female characters together so it appeared as if they were having a conversation (when I had actually recorded then separately, on completely different days).



I layered each of the sound clips onto the multitrack view before adjusting the volume of each separate section so that there was consistency in terms of volume across the whole advert. I then re-saved the whole advert placing it in the adverts folder so that I could place it on another multirack view when I was mixing my final show (once I had completed all the other sections).



I followed this principle with each separate section of my show, such as the intro, outro, news headlines, separate news stories, my complete news bulletin and each of my adverts and jingles. Once I had all of my separate sections mixed I placed them all in order on the multitrack view and adjusted any volume levels, before adding compression to equalise the volume across the whole show.





At points during editing I wanted to add very specific effects to some of the dialogue I recorded, such as making it seem as if a character was on the phone or that a press conference was taking place in a large echoey room. The software had certain presets so that I could add these to the clips to create the effects I wanted - as in the soundbite for the asthma story and the press conference featuring the disgraced actress.









One of the biggest challenges, apart from the adverts, was my station jingle, where I used a number of the above effects (layering lots of different audio clips onto the multitrack view and adding a phone effect to one of the voices and echo to the other). I also had to cut and loop the piece of music that I wanted to run across the jingle.

Evaluation - Technology 1 - Research & Planning and Evaluation

I was able to use different types of software in my research and planning and my evaluation to help me successfully present my findings. When I started I was unfamiliar with blogging, but once I had set up my Blogger account I realised that I could bring my research to life with the inclusion of video clips, audio clips and images, as well as adding links to posts I had completed and links to other websites that I had used during my research.

Often I wanted to edit some of the images that I used on my blog and for this I used Adobe Photoshop Elements - which allowed me to crop certain photos and turn PSD files into jpegs so that I could upload them successfully onto my blog.

Probably the most useful piece of software for my research and planning was Tunein Radio, which I downloaded as an app on my phone. This meant that I was able to record live radio which made the listening tasks easier to achieve, particularly as I needed to make notes on representations, conventions and jingles and I needed to be able to rewind the shows that I was listening to.

Finally, I was able to make my blog much more interesting and immersive through the use of SoundCloud, which meant I could upload all of my sound files and embed them onto my blog. This has helped massively in my evaluation, allowing me to give examples when discussing representations, technology and audience.

Evaluation - Attracting my Audience

During the scripting, recording and editing of my show I was constantly thinking about the conventions of existing radio that I was going to use, but at all times I had my target audience in mind, shaping the adverts, news stories and jingles so that they would appeal to them and attract them to my show on BigSmoke FM.

I had decided that my station should appeal to a 15-45, multi-gendered demographic, though my particular show may have more appeal to women than men. As I re-worked my script, adding news stories and developing adverts, I thought about how they would appeal to my audience in terms of gender and age, but also how I could make each element appeal to a London audience (as my show was from a local radio station targeting that area of the country).

The first thing that I feel really targets my local London audience is the name I have given to my station - BigSmoke FM. I came up with lots of potential names, all of which made explicit reference to the Capital City, testing each one with a focus group before choosing BigSmoke FM (a nickname for London which is often referred to as "the Big Smoke").

Choosing My Station Name - Audience

I referenced the name of my station in all of the jingles that I used on my show in an attempt to create a brand awareness for my station, and to repeatedly reinforce that my station was aimed at listeners that live in London. Below is an audio clip of my finished station jingle that alongside making reference to London features two voices - one female and one male - of people who are both young and slightly older. I used these two voices in my jingle to signal to the audience that my station is aimed at both men and women, and will appeal to both younger and older listeners (15-45).

During the listening tasks that I did I heard many adverts on the shows that I listened to and I felt that they gave a really clear indication of the target audience of the station or show. On talkSPORT, for example, I heard many adverts that seemed more appropriate for the station's predominantly male audience, while on Heart the adverts seemed to target women. I knew that including adverts would be a good way to make it clear exactly who my audience was in terms of gender, age and region, so I carefully scripted adverts that I thought would appeal to my audience.

The first advert is for an imaginary Greatest Hits Album for contemporary pop star Avicii. I felt that this would be appropriate as it reflects the genre of music that would be played on my station and is the type of music that would appeal to both genders and the age range I had chosen.



The second advert is for a holiday company and features two women from the South-East of England. This advert would target the female listeners who would be listening to my show and is appropriate for the age of my target audience - ranging from teenagers to mothers with young families, who may be planning a holiday (the sound effects in the background implies that the women are picking their children up from school). I also made sure that the advert specifically targeted my local London audience, calling the travel company Capital City Holidays.



I thought that the Nakd Breakfast Bar advert would target my audience in a number of ways. Firstly, it is primarily aimed at the female audience that I felt would tune in to this specific show. Secondly, as my show is the Breakfast Show I felt that this type of product would appeal to an audience listening at that specific time of day.



Another way that I targeted my audience is through the choice of music I used in the intro and outro. In my Ofcom character of service sheet I established that my station played contemporary chart music, and I created a potential playlist of songs that would appeal to the audience and reflect the genre of my station/show.

My Ofcom Character of Service Sheet

Playlist - Music for my Audience

The tracks that begin and end my show are 'We Are Never Getting Back Together' by Taylor Swift and 'Fancy' by Iggy Azalea. Both are modern pop songs, typical of the type of music that my genre of station would play and exactly the type of music that my audience would expect to hear.

In the intro and outro you can hear that I have two show presenters, again one male and one female. This was a conscious decision to once more appeal to my multi-gendered audience and, with this show, the younger part of my chosen demographic.

The traffic bulletin appeals directly to my local audience, but the most obvious way that I tried to attract listeners in the London area was through the choice of stories that appeared in my news bulletin.

The first story is about scientists making a breakthrough in finding a cure for asthma. This is obviously a story with national, and even international, significance but to appeal to my regional audience I mentioned that the research had taken place in London.

The third story features a scandal involving a famous UK actress and while the story takes place in New York (where she was filming hr latest movie) I made it clear that she hails from London.

My final story is about the opening of an American-style mall in Knightsbridge, London - a story that will appeal to my audience in terms of gender and age, but also in terms of region.

Evaluation - Audience for My Radio Station

The target audience for my radio station is ages 15-45. When doing research for target audience, I looked at Capital FM, who have a very similar aged audience to BigSmoke FM. Like Capital, my station is aimed at both genders, but perhaps leans slightly more to women.

So much of my research and planning was into getting the right audience. I created a questionnaire to find out about my potential audience's listening habits and preferences, and I looked at both Rajar and Ofcom to get an understanding of the target audience of existing radio stations that I felt were similar to mine. I even looked at existing radio websites, to see what they might indicate about audience.

Primary Research 

Questionnaire 

Secondary Research 

OFCOM 

My Audience 

Audience and Radio Websites 

In the next post I will discuss the decisions I made during scripting and recording that directly targeted my chosen audience.

Evaluation - Institution

My show is from a local radio station - targeting a local audience in London. This is reflected through the name I chose, BigSmoke FM, and through other elements such as the news stories that are situated in London, the traffic that is related to the area and the jingles that make reference to London.







I have included adverts because my station is a commercial radio station, similar to Capital and Heart that also target listeners from London. Commercial radio stations feature adverts which help the parent company generate the revenue needed to run as a business.







My station would be part of a bigger network of related radio stations servicing the five major cities in the UK, and would be owned by a company such as Global Radio that owns many different UK stations including Capital and Heart.

Global Radio - Website

My show is the Breakfast Show, a common type of show that featured on all of the radio stations I listened to during my research. I have included as many of the conventions of Breakfast Shows as I could, such as having two show presenters, including a traffic report and having a jingle that is specifically for the show.

Evaluation - Representing Social Groups

Representation was a key issue for me as I wanted all of the different voices on the radio, for the different sections, to sound as realistic as possible. A lot of my listening focused on the representation of voices in the news, show presenters and in adverts, and thinking about how these representations would appeal to the audience.

Research into Representation

I chose the people playing my characters very carefully, trying to make sure that they had the right kind of voice for the representation that I wanted. I was also very careful to direct my actors so that they delivered their lines during recording exactly the way I wanted. I tried to make a distinction between the voices of the show presenters and the news presenter. I also made sure there was variation in the voices in the adverts and the voxpops - often using the same actor more than once but getting them to alter either the tone of voice, or the accent they used.

For one of my news stories I had a medical expert discussing a potential cure for asthma, and I asked the actor to put on a German accent as I thought that this would sound more convincing. The actor playing the Doctor was the same actor who was reading the news (Alex) so I needed to disguise his voice as he spoke as the news presenter straight after the soundbite. To help with this I added an effect that made it sound like he was on the phone (turning down the treble and bass to represent the effect of a phone call).



When Alex read the news I asked him to do it in a more serious voice, to reflect the tone I had heard on the news bulletins I listened to on Capital and talkSPORT. I don't think that you can tell that it is the same voice and I think that he sounds like the newsreaders I had tried to recreate.



I also asked Louise, who played two parts (the specialist reporter in the Tixmoor shopping mall report and the traffic presenter), to put on different voices for each role. She did an Irish accent for the traffic and I asked her to speak like a young enthusiastic reporter for the mall outside broadcast.





I wanted to represent the fact that my audience is from both genders so I included both a male and female voice in my main station jingle. The female voice sounds younger and the male older, to reflect the age range as well as the gender of my intended target audience.



In my adverts, for example the holiday advert, I felt that I should distinguish between the characters in the advert (representing women from the local area) and the voiceover (representing the travel company). I asked my actresses to put on regional accents that would suggest that they were from Essex (an area that I thought would be reached by my station) and I asked Jon to make the voiceover a bit more formal in terms of language and register, but to make sure that he sounded jolly and reassuring so that the product he was promoting would appeal to listeners.



To make the voxpops appear to come from members of the public I asked the actors to read the script as naturally as possible and told them that they could adlib if they wanted, so it sounded more realistic. I didn't want them to read the lines in a formal way and these people were the last ones I chose in terms of voices as I knew that anyone could read the voxpops.

Evaluation - Using Conventions of Existing Media Products 2

Other conventions outside of news that I came across during my research and I have used in my final show include jingles, adverts, intros and outros - all of which I have included to make my show sound as realistic as possible.

I listened in detail to adverts on the radio, going on the Radioville website and recording extracts from a number of radio stations (Capital, Heart and talkSPORT) so that I could listen to the adverts. I was told that I didn't need to include adverts but I thought they would be a good way to appeal to my particular audience and I thought that they were one of the most noticeable (and frequently used) conventions of the commercial radio stations I listened to. BigSmoke FM is a commercial radio station and I thought that there would be adverts either before or after the news bulletin.

Radioville Advert Analysis

Adverts on talkSPORT

Adverts on Capital

Adverts on Heart

I also noticed that the presenters on the shows that I listened to introduced songs, or mentioned the name of the song and the artist after the song had finished playing. If there were two presenters (as there were on the Breakfast Show on Capital) they would often have a chat with each other as they discussed what was coming up later on the show. I have included both of these elements in my show, as you can hear from my intro and outro clips.

Finally, I noticed that stations often had weather and traffic segments on their shows. My show is the Breakfast Show so I thought that it would be appropriate to include a traffic report indicating to the listeners the current state of the traffic on the roads in the local area. I have included all of the conventions that I heard such as a traffic-specific jingle, a sponsor and a brief summary of the traffic on the roads, related further to the local region by mentioning the smooth running of the London Underground.

Evaluation - Using Conventions of Existing Media Products 1

Most of the research and planning that I did, certainly in the early stages, focused on the conventions found on existing radio shows. I conducted a great deal of analysis on a range of different types of radio stations, and made notes of all of the conventions that seemed to appear over and over again.

This included listening to and analysing jingles, making notes about the similarities and differences between the presentation of local and national news stories on news bulletins, analysing the ways that presenters spoke, looking at the ways that news bulletins were constructed, and analysing the ways that adverts specifically target the audience.

Analysis of Jingles 

Similarities Between Local and National News Stories 

Analysis of News Presenters 

Analysis of News Bulletin Structure 

Analysis of Adverts and Audience 

I was very careful to make detailed notes about all of these conventions so that when I came to script, record and edit each different element, I could use the conventions I had found so that my radio extract would sound as authentic as possible. If you listen to my station jingle below, you can hear how i've used the conventions of jingles that I found.



After I had completed my preliminary task, which enabled me to familiarise myself with the recording equipment and editing software, I began analysing a number of local and national news stories online, making notes about the similarities and differences regarding the way that news stories are structured and the ways in which both local and national news stories incorporate news values and the 5 W's. If you click on the links below, you can see examples of the kind of analysis that I did on both local and national news stories.

Local News Story Analysis - Example

National News Story Analysis - Example

Comparing Local and National News

I wanted to see if the way that news stories were structured changed as a result of the type of story and whether it was targeting a local or national audience. Therefore, I looked at 10 different types of stories for local and national news, finding different types of stories such as those focusing on politics, business, sport and education. I made a note of any differences between the ways that these stories were presented in relation to whether they targeted a local or national audience, before writing a post that outlined the major similarities and differences between local and national news.

I wanted to look at news stories online before I listened to radio news bulletins to make sure that I felt confident with the general structure of news and once I started listening to news bulletins on the radio, I noticed that the presentation of news (in terms of news values and the 5 W's) was pretty similar in print and on radio - a part from the obvious fact that one contained the written word whilst the other made use of audio.

Radio News Bulletin Analysis - Kiss 

Radio News Bulletin Analysis - Magic 

Conventions Found in Radio News Bulletins 

At this stage, I wasn't completely sure what genre of radio station I wanted to create, nor did I have a fixed idea about my target audience, so I thought it would be a good idea to listen to news bulletins from a range of different radio stations to see if the presentation of news changed as a result of the genre of station and the target audience. I chose a variety of radio stations that I thought targeted completely different audiences, listening to bulletins on Radio 2, talkSPORT and Magic. I also thought it would be a good idea to listen to bulletins that were broadcast at the same time on the same day, as I thought this would help me see if the types of stories change because of the type of radio station and the target audience. Having made a note of the similarities and differences between the way that news was presented of different stations, I made a list of all of the conventions that I found in radio news bulletins so that I could use conventions such as voxpops, correspondents, outside broadcasts, soundbites and interviews with experts in my own radio news bulletin. Below are examples of each one of these conventions used in my extract.









I noticed that generally news bulletins contain between 3 - 4 stories, so I decided to have 4 news stories in my news bulletin. Some of the radio news bulletins I listened to began with the main headlines followed by a soundbite related to each story - when writing my script I incorporated these headlines and soundbites into the beginning of my news bulletins.



I also noticed that almost all of the news bulletins I had listened to included serious and dramatic music either at the beginning or over the news bulletin, and the repeated use of a news jingle that mentioned the station name and the frequency.





Across my news stories I have included outside broadcasts, voxpops, specialist correspondents and interviews with experts so that my radio show sounds as realistic as the existing media products I had analysed.

Evaluation - Introduction

Now that I have finished recording and editing the extract from Big Smoke FM, I am going to start answering the evaluation questions, putting links to some of the research I have done and including clips and outtakes form the recording and editing sessions to help highlight some of the answers to the questions.

I might split some of the questions into different posts, and answer them in a slightly different order, as I give an overview of the research I did into existing radio, the ways I tried to attract my audience, analysis of representation, how the technology helped me achieve my show and the things i've learned since my preliminary task.

Finished Radio Show

Here it is - my finished main task for Big Smoke FM.

My Final Script

Here is my final script which I have redrafted. Now, i'm ready to record.

Fade in to the end of Taylor Swift 'We Are Never Getting Back Together'.

Presenter 1 - Rachel Scott: What a great way to end the first hour of the show. That was the gorgeous Taylor Swift with We Are Never Getting Back Together.

Presenter 2 - Zach Fisch: Coming up after the 8 o'clock news we'll have more top hits from BigSmoke FM's playlist, including the brand new track from Iggy Azalea. We'll also be chatting about the big stories in London today, including updates on the arrest of actress Miranda Woods. All that and more after the news.

Station jingle: BigSmoke FM 101.4. The capital's number one for music and news.

Advert 1 - Capital City Holidays:
(Sound effects of outside of school)
Woman 1 - (positive and upbeat) Are you okay Sue? You look exhausted!
Woman 2 - (tired and stressed) Yeah, I've been trying to sort out this summer's holiday but it's such a hassle! I've spent hours on comparison websites and I still haven't worked out where we're going.
Women 1 - (positive and upbeat) Why don't you try Capital City Holidays! Their website's so easy to use, they have amazing deals and their holidays are tailor made for your exact needs.

Voiceover:
"Booking with Capital City Holidays couldn't be easier! With thousands of destinations to choose from, including weekend city breaks in the UK (music or sounds effects that suggest a UK holiday), destinations across Europe (music to suggest a European destination e.g. paris), and exotic international holidays for the more adventurous (exotic music or sounds of extreme sports) we've got it all covered at Capital City Holidays. See our range of destinations at capitalcityholidays.co.uk or call our holiday hotline on 0800 155 1565 and speak to one of our advisers.

Woman 1 - Hi Sue. Love the tan!
Woman 2 - We've just got back from Barbados. It was the most relaxing holiday ever.

Voiceover:
Capital City Holidays. Stress Free Travel

Advert 2 - Avicii Album:
(opening bars from Hey Brother)
Voiceover: Dance, the greatest hits compilation by Swedish house sensation, Avicii. Featuring 'Hey Brother' 'I Could Be The One' 'Wake Me Up' and 'Addicted To You'. (use famous bits from each song). Available exclusively on iTunes from Monday. Dance, by Avicii.

News Jingle: BigSmoke FM 101.4. London's news, on the hour.

News headlines:

Headline 1:
Scientists close to a cure for Asthma.
Soundbite: " I believe that within a month Asthma sufferers will get the news they have been waiting for".

Headline 2:
Another UK bank set to close
Soundbite: " It will be a sad day if another British bank is forced to close but I am not sure that there is any way to avoid this"

Headline 3
British actress Miranda Woods is arrested in New York
Soundbite: "This is one big misunderstanding and in time the truth will be revealed"

Headline 4
And new American shopping centre finally opens in central London.
Soundbite: announcer in the background: 5 4 3 2 1 - Poppy Robbins - The Tixmoor shopping mall is now open!

News Jingle: BigSmoke FM 101.4. London's news, on the hour.

News presenter:

Good morning I'm Lee Atwood with the BigSmoke FM news at 8 o'clock…

Reports this morning have suggested that UK scientists are very close to finding a cure for Asthma. Scientists and doctors who have been working together for many years to find a cure for the disease have announced a major breakthrough. A team of 20 medical professionals based at The Central London Research Clinic, have worked 18 hours a day for the past 3 months and are confident that there research will change the line of millions of Asthma sufferers. Leading Asthma expert, Dr Bill Waltz, spoke to BigSmoke FM earlier this morning and said that a conclusive announcement could be made in as little as 4 weeks. 

Dr Waltz (on the phone) - This is truly wonderful news and they are so close to a breakthrough in announcing a cure for this potentially life threatening disease. I believe, that within a month, Asthma sufferers will get the news they have been waiting for.

News presenter Lee Atwood: The UK banking crisis looks set to continue, with the announcement that another British bank is likely to close. BankNational, the UK's third largest bank has announced that their restructuring programme has failed to stabilise the company and that further substantial job loses are expected over the coming weeks. Industry expert Mark Sandler predicts that the closure of BankNational is inevitable and it is unlikely that there will be a government rescue package in the wake of the NorthernRock fiasco.

Mark Sandler - "If there is one thing we have learned form the collapse of NorthernRock it is this. The government cannot use tax payers money to bail out high street banks who have gone under as a result of their own greed and incompetence. It will be a sad day if another British bank is forced to close but I am not sure that there is any way to avoid this".

News presenter Lee Atwood: UK actress, Miranda Woods, held a press conference in New York in the early hours of this morning, following allegations in the tabloid press that she had been admitted to rehab following a drug overdose. It has emerged that Woods was arrested at her mansion in Central New York on Tuesday night for possession of Class A drugs, allegations which categorically denies. The London-born Oscar-winning star asked the press for privacy and has confirmed that she has pulled out of her most recent film 'The Blue Runner'…

Miranda Woods: What's happening in my life at the moment is private and I would like to keep it that way. What I will say is that this is one big misunderstanding and in time the truth will be revealed. With regret, I am stepping down from my role in 'The Blue Runner' and I am asking the press to please leave me and my family alone.

News presenter Lee Atwood: "Woods is due to appear in court on the 15th May"

News presenter Lee Atwood: "And finally, the American shopping centre, Tixmoor, had its grand opening in London at midnight last night. The 4 floor American style mall in Knightsbridge , Central London was packed with an estimated 10 thousand people gathered to see the ceremony. The iconic British Singer Poppy Robbins cut the ribbon at exactly 12 0'clock to open the mall.

BigSmoke FM's entertainment correspondent, Kristien Cooper, was in Knightsbridge and caught up with excited members of the public.

Kristen Cooper (clip of: "5 4 3 2 1" - Poppy Robbins in the background - "The Tixmoor shopping mall is now open"!) "The glitz and glamour of Hollywood came to Central London late last night as the latest American shopping mall opened its doors to the British public. Fireworks and a strobe light display lit up the London sky as chart topper Poppy Robbins pronounced the Tixmoor shopping mall open. I caught up with some of the lucky shoppers who had been queueing for hours to get the chance to be the first to by the exclusive American brands on sale at the mall.

(background noise of excited noise, cheering etc)

Voxpop 1: "I'm so excited! I've been waiting for it to open for ages now. I've saved up for months to go on a spending spree!"

Voxpop 2: "I've been queueing since 6am this morning but it's worth it. I hear they've got all the latest trainers from America that you can't even get in this country"

Voxpop 3: "I've always wanted to go to America to go to the malls but I've never had the chance. Its just so great that I'm now only a tube ride away from a little piece of America".

News presenter Lee Atwood: That was BigSmoke FM's entertainment correspondent, Kristien Cooper, reporting from Knightsbridge last night. I'll be back in an hour but for all the latest for these and other stories, log on to BigSmokeFM/news. Now with the traffic and travel, Mary Reynolds.

Traffic Jingle: (sounds of traffic and car horns) BigSmoke FM traffic and travel update, in association with Premiere Motors, London's biggest car show room.

Traffic presenter Mary Reynolds: There's gridlock on the A406 approaching Staples Corner as a result of a car breaking down in the middle lane. Can't see that one clearing up any time soon. A lorry has shed its loads on the M25 between junctions 17 at Maple Cross and junctions 18 at Chorley Wood - tailbacks all the way to junction 15, the M4 turnoff. Look's like thats going to be busy for a while as well. A building fire on the A41 in Acton is causing slow moving traffic in both directions. Diversions are in place and it looks like that stretch is going to be closed for most of the morning.
Good news on the trains. All underground services are running smoothly. I'll be back with more traffic and travel in half an hour.

Traffic Jingle: (sounds of traffic and car horns) BigSmoke FM traffic and travel update, in association with Premiere Motors, London's biggest car show room.

Advert 3:

(yawning sound effect)

Voiceover: Struggling to get going in the morning?

(sound effects of busy rush hour or train station announcers)

Voiceover: The morning rush hour wearing you down?

(sounds effects of busy work place/call centre)

Voiceover: Exhausted before your working day even begins? (party music - a contrast to the sound effects above).Then get Nakd! Nakd breakfast bars are a great way to start the day. They're nutritious and healthy without compromising on taste. Our breakfast bars are made from delicious natural ingredients, such as fruit and nuts and are wheat and dairy free with no added sugar. Nakd breakfast bars, get Nakd today.

Show Jingle: BigSmoke FM breakfast - wake up with Rachel and Zach

Rachel - Welcome back to the breakfast show. Coming up this hour we've got the biggest tracks from the BigSmoke FM playlist and we'll be finding out the latest on the Miranda Woods scandal and the London born actress' arrest in New York.

Zach - But first, as promised, here's Iggy Azalea with 'Fancy'.

Script for News Story 4 - Rough

Presenter:

"And finally the American shopping centre, Tixmoor, finally opened in London last night, opening its doors at midnight. The 4 floor American style mall in Knightsbrigde, Central London was packed last night with an estimated 10 thousand people gathered to see it opening. The iconic British Singer Poppy Robbins cut the ribbon at exactly 12 0'clock to open the mall.

BigSmoke's FM entertainment correspondent, Kristien Cooper, was in Knightsbridge and caught up with excited members of the public.

Kristen Copper (clip of: "5 4 3 2 1" - Poppy Robbins in the background - "The Tixmoor shopping mall is now open"!) Kristen Copper - "The glitz and glamour of Hollywood came to Central London late last night as the latest american shopping mall opened its doors to the British public. Fire works and a strobe light display lit up the London sky as chart topper Poppy Robbins pronounced the Tixmoor shopping mall open. I caught up with some of the lucky shoppers who had been queueing for hours to get the chance to be the first to by the exclusive American brands on sale at the mall.

(background noise of excited noise, cheering etc

Voxpop 1: "I'm so excited! Ive been waiting for it to open for ages now. Ive saved up for moths to go on a spending spree!"

Voxpop 2: "I've been queueing since 6am this morning but it's worth it. I hear they've got all the latest trainers from America that you can't even get in this country"

Voxpop 3: "I've always wanted to go to America to go to the malls but I've never had the chance. Its just so great that I'm now only a tube ride away from a little piece of America".

Immediacy - the event took place the night before the story was reported on the station

Familiarity - the shopping centre is in London which is where the radio station is based

Amplitude - there were thousands of people at the event

Elite people - famous singer Poppy Robbins opened the centre

Personalisation - it is a human interest story as many people will shop there

Script for News Story 3 - Rough

Presenter:

"UK actress, Miranda Woods, has given a press conference in New York in the early hours of today following allegations in the tabloid press that she had been admitted to rehab following a drug overdose. It has emerged that Woods was arrested on Tuesday night on suspicion of storing illegal substances in her mansion in Central New York, allegations which categorically denies. The London-born Oscar-winning star asked the press for privacy and has confirmed that she has pulled out of her most recent film 'Blue Runner'…"

Miranda Woods:

"What's happening in my life at the moment is private and I would like to keep it that way. What I will say is that this is one big misunderstanding and in time the truth will be revealed. With regret, I am stepping down from my role in Blue Runner and I am asking the press please leave me and my family alone"

Presenter:

"Woods is due to appear in court on the 15th May"

News values:

Immediacy - the press conference took place just a couple of hours before the story was reported on the station

Familiarity - a person the story is about is from London, which is where the station is based

Continuity - she was arrested on Tuesday, so it is an ongoing story

Surprise - it was unexpected for this actress to be involved with drugs

Elite people - she is a famous actress

Script for News Story 2 - Rough

"The UK banking crisis looks set to continue, with the announcement that another British bank is likely to close. BankNational, the UK's third largest bank has announced that their restructuring programme has failed to stabilise the company and that further substantial job loses are expected over the coming weeks. Industry expert Mark Sandler predicts that the closure of BankNational is inevitable and it is unlikely that there will be a government rescue package in the wake of the NorthernRock fiasco.

(sound effects of press conference with cameras clicking)

Mark Sandler:
"If there is one thing we have learned form the collapse of NorthernRock it is this. The government cannot use tax payers money to bail out high street banks who have gone under as a result of their own greed and incompetence. It will be a sad day if another British bank is forced to close but I am not sure that there is any way to avoid this".

News values

Voxpop or correspondent outside that branch in central London – protesting (have a look at BBC news online, search banking crisis)

Familiarity - the bank is a UK bank so it is geographically relevant to the station and its listeners

Continuity - the story broke out a month ago

Personalisation - it is a human interest story

Negativity - the story is very bad for the bank as it is a crisis and is also bad for its customers

Script for News Story 1 - Rough

Presenter:

"Reports this morning have suggested that UK scientists are very close to finding a cure for Asthma. Scientists and doctors who have been working together for many years to find a cure for the disease have announced a major breakthrough in eradicating Asthma completely. A team of 20 medical professionals based at The Central London Research Clinic (CLRC), have worked 18 hours a day for the past 3 months and are reportedly close to finding the cure. Leading doctor and Asthma expert, Dr Bill Waltz, spoke to BigSmoke earlier this morning and said that a conclusive announcement could be made in as little as 4 weeks. Dr Waltz (on the phone) - 'This is truly wonderful news and they are so close to a breakthrough in announcing a cure for this potentially life threatening disease. I believe that within a month Asthma sufferers will get the news they have been waiting for'.

Presenter:

"Asthma is a common disease, thought to be caused by a combination of genetic and environmental factors".

News Values:

Immediacy - the story has just been revealed early that morning

Familiarity - the doctors and scientists working on the cure are in London, which is where the station is based and where the majority of listeners live.

Impact - the cure will massively effect the lives of those who suffer from the disease

Personalisation - there are many asthma sufferers around the world so the story is very relevant and important to a lot of people.

Good news - the story is very positive as the cure will help many people and save a lot of lives.

My Running Order

Here is a rough running order of the different sections that will make up my show.

• End of a song (fading in)
• Presenter 1 – mentioning the song 
• Presenter 2 – introducing what is on the show after the news 
• Station jingle 
• Advert 1 
• Advert 2 
• News jingle 
• News headlines 
• News presenter 
• Story 1 
• Story 2 
• Story 3 
• Story 4 
• Weather jingle
• Weather 
• Traffic and travel jingle 
• Traffic presenter 
• Advert 3 
• Advert 4 
• Show jingle 
• Presenter 1 – introducing what is coming up in the next hour 
• Presenter 2 – introducing song
• Beginning of song (fading out)

Potential Music for my Radio Extract

Below is a list of music I need to source for the different elements of my show.

Opening song

Closing song - Timber

Music for show jingle

Music for station jingle

Music for news jingle - serious music

Music for traffic and travel jingle

Music for weather jingle

Music for 3 adverts

Playlist

I have come up with a potential playlist of songs that will feature not only on my chosen show, but across the station as a whole. The songs could be described as contemporary pop music, mixing current chart hits with recent songs by popular artists - who would appeal to my tearget audience and reflect the genre of the show I am creating.

One Direction - Best Song Ever













Calvin Harris - Drinking from the Bottle

Ed Sheeran - Grade 8

Beyonce - Irreplaceable

Rihanna - Only Girl

Lady Gaga - Appaluse

Avril Lavigne - Rock n Roll

Miley Cyrus - Adore You

Taylor Swift - We Are Never Getting Back Together

Frank Ocean - Thinking About You

Britney Spears - Radar

Ben Howard - Only Love

Bastille - Of The Night

Drake - The Motion

Kanye West - Bound 2

Avicii - Hey Brother

Jay Z - Holy Grail

Eminem - The Monster

One Republic - Counting Stars

Macklemore - Can't Hold Us