(sound effects of press conference with cameras clicking)
Mark Sandler:
"If there is one thing we have learned form the collapse of NorthernRock it is this. The government cannot use tax payers money to bail out high street banks who have gone under as a result of their own greed and incompetence. It will be a sad day if another British bank is forced to close but I am not sure that there is any way to avoid this".
News values
Voxpop or correspondent outside that branch in central London – protesting (have a look at BBC news online, search banking crisis)
Familiarity - the bank is a UK bank so it is geographically relevant to the station and its listeners
Continuity - the story broke out a month ago
Personalisation - it is a human interest story
Negativity - the story is very bad for the bank as it is a crisis and is also bad for its customers
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