"Reports this morning have suggested that UK scientists are very close to finding a cure for Asthma. Scientists and doctors who have been working together for many years to find a cure for the disease have announced a major breakthrough in eradicating Asthma completely. A team of 20 medical professionals based at The Central London Research Clinic (CLRC), have worked 18 hours a day for the past 3 months and are reportedly close to finding the cure. Leading doctor and Asthma expert, Dr Bill Waltz, spoke to BigSmoke earlier this morning and said that a conclusive announcement could be made in as little as 4 weeks. Dr Waltz (on the phone) - 'This is truly wonderful news and they are so close to a breakthrough in announcing a cure for this potentially life threatening disease. I believe that within a month Asthma sufferers will get the news they have been waiting for'.
Presenter:
"Asthma is a common disease, thought to be caused by a combination of genetic and environmental factors".
News Values:
Immediacy - the story has just been revealed early that morning
Familiarity - the doctors and scientists working on the cure are in London, which is where the station is based and where the majority of listeners live.
Impact - the cure will massively effect the lives of those who suffer from the disease
Personalisation - there are many asthma sufferers around the world so the story is very relevant and important to a lot of people.
Good news - the story is very positive as the cure will help many people and save a lot of lives.
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