Evaluation - Using Conventions of Existing Media Products 2

Other conventions outside of news that I came across during my research and I have used in my final show include jingles, adverts, intros and outros - all of which I have included to make my show sound as realistic as possible.

I listened in detail to adverts on the radio, going on the Radioville website and recording extracts from a number of radio stations (Capital, Heart and talkSPORT) so that I could listen to the adverts. I was told that I didn't need to include adverts but I thought they would be a good way to appeal to my particular audience and I thought that they were one of the most noticeable (and frequently used) conventions of the commercial radio stations I listened to. BigSmoke FM is a commercial radio station and I thought that there would be adverts either before or after the news bulletin.

Radioville Advert Analysis

Adverts on talkSPORT

Adverts on Capital

Adverts on Heart

I also noticed that the presenters on the shows that I listened to introduced songs, or mentioned the name of the song and the artist after the song had finished playing. If there were two presenters (as there were on the Breakfast Show on Capital) they would often have a chat with each other as they discussed what was coming up later on the show. I have included both of these elements in my show, as you can hear from my intro and outro clips.

Finally, I noticed that stations often had weather and traffic segments on their shows. My show is the Breakfast Show so I thought that it would be appropriate to include a traffic report indicating to the listeners the current state of the traffic on the roads in the local area. I have included all of the conventions that I heard such as a traffic-specific jingle, a sponsor and a brief summary of the traffic on the roads, related further to the local region by mentioning the smooth running of the London Underground.