"And finally the American shopping centre, Tixmoor, finally opened in London last night, opening its doors at midnight. The 4 floor American style mall in Knightsbrigde, Central London was packed last night with an estimated 10 thousand people gathered to see it opening. The iconic British Singer Poppy Robbins cut the ribbon at exactly 12 0'clock to open the mall.
BigSmoke's FM entertainment correspondent, Kristien Cooper, was in Knightsbridge and caught up with excited members of the public.
Kristen Copper (clip of: "5 4 3 2 1" - Poppy Robbins in the background - "The Tixmoor shopping mall is now open"!) Kristen Copper - "The glitz and glamour of Hollywood came to Central London late last night as the latest american shopping mall opened its doors to the British public. Fire works and a strobe light display lit up the London sky as chart topper Poppy Robbins pronounced the Tixmoor shopping mall open. I caught up with some of the lucky shoppers who had been queueing for hours to get the chance to be the first to by the exclusive American brands on sale at the mall.
(background noise of excited noise, cheering etc
Voxpop 1: "I'm so excited! Ive been waiting for it to open for ages now. Ive saved up for moths to go on a spending spree!"
Voxpop 2: "I've been queueing since 6am this morning but it's worth it. I hear they've got all the latest trainers from America that you can't even get in this country"
Voxpop 3: "I've always wanted to go to America to go to the malls but I've never had the chance. Its just so great that I'm now only a tube ride away from a little piece of America".
Immediacy - the event took place the night before the story was reported on the station
Familiarity - the shopping centre is in London which is where the radio station is based
Amplitude - there were thousands of people at the event
Elite people - famous singer Poppy Robbins opened the centre
Personalisation - it is a human interest story as many people will shop there
Kristen Copper (clip of: "5 4 3 2 1" - Poppy Robbins in the background - "The Tixmoor shopping mall is now open"!) Kristen Copper - "The glitz and glamour of Hollywood came to Central London late last night as the latest american shopping mall opened its doors to the British public. Fire works and a strobe light display lit up the London sky as chart topper Poppy Robbins pronounced the Tixmoor shopping mall open. I caught up with some of the lucky shoppers who had been queueing for hours to get the chance to be the first to by the exclusive American brands on sale at the mall.
(background noise of excited noise, cheering etc
Voxpop 1: "I'm so excited! Ive been waiting for it to open for ages now. Ive saved up for moths to go on a spending spree!"
Voxpop 2: "I've been queueing since 6am this morning but it's worth it. I hear they've got all the latest trainers from America that you can't even get in this country"
Voxpop 3: "I've always wanted to go to America to go to the malls but I've never had the chance. Its just so great that I'm now only a tube ride away from a little piece of America".
Immediacy - the event took place the night before the story was reported on the station
Familiarity - the shopping centre is in London which is where the radio station is based
Amplitude - there were thousands of people at the event
Elite people - famous singer Poppy Robbins opened the centre
Personalisation - it is a human interest story as many people will shop there
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