Potential Names For My Radio Station

My radio station will serve the Greater London area and I want the name of my radio station to reflect the fact that it will be broadcast in London.

Possible names for my station include:

• London FM - This is appropriate because it explicitly suggests that my station will targets audiences in the capital city. My concern is that it is not a particularly exciting or catchy name.

• Thames FM - Audiences will instantly associate this name with London as the River Thames is an iconic feature of London. Because The River Thames also runs through a number of other counties including Oxfordshire, Berkshire, Essex and Kent, this may imply that the radio station is also broadcast in these counties.

• BigSmoke FM - The term 'the Big Smoke' is a nickname for London and seems quite catchy as a name and is a term that many of my older listeners will be familiar with. The only downside for this name is that people might associate it with smoking.

• Metropolis FM - Metropolis is another way of saying major or capitalist city and imp lie that the station serves a major urban area such as London. My real concern about this as a name for my station is that the word itself is a little difficult to say and may not flow particularly well in jingles that would be used to brand the station.

• Urban FM - This is quite a catchy name and it does suggest that the radio station serves a major city. The main problem with it is that it has connotations or Urban dance music, whereas the music played on my station would be contemporary pop music - this name may confuse the audience.

I will be conducting a focus group with 6 people across the age range of my target audience to determine which name they think is most cuttable for my radio station.