Research into Audience - Radio Station Websites

I thought that it may be a good idea to see if the websites of certain radio stations helped give an indication of who their target audience might be. I have looked at the home pages for Capital FM, Heart FM and Classic FM.

Capital FM Website Homepage

Capital's homepage is very colourful and quirky which appeals to an audience of teenagers to people in their mid 30's/40's. It is aimed at both genders and this is clear because none of the stories are aimed at just girls or just boys. It's filled with pictures and news stories on hot gossip and current music. The music which is shown on the homepage being played is contemporary music by artists such as Jessie J or Avicii.

Classic FM Website Homepage

Classic FM is aimed at an older audience because of lack of colour or pictures compared to Capital. The font is in italics which may indicate a more sophisticated audience. As well as the homepage being black and white, the big picture in the centre is also black and white, making it seemed quite old fashioned.

Heart FM Website Homepage

You can instantly tell that Heart is aimed at females for many reasons. The name is clearly aimed at women and the websites is pink and very pretty. It also contains stories on its homepage which are aimed at women such us 'Sexiest Men In Their Pants'. Like Capital, it plays current music, however, the majority of the songs are to do with love. This also makes the gender target audience women.

Having analysed audience from the websites I feel mine is closest to Capital because I want my station to appeal to both genders and the age range audience of 15-45 is very similar to Capital's audience.