Analysis of Radio Adverts

BigSmoke FM is a commercial radio station so I want to include adverts in my script as this will make my radio station sound more authentic but will also give me another opportunity to think carefully about my audience. I am going to draw up a list of potential products that would be suitable for my target audience but before that, I need to listen to adverts on existing radio stations to get an idea about how adverts are structured and the ways that they use music and sound effects.

Radioville

I have listened to a selection of radio adverts on the radioville websites which have helped me think about the various different elements that are contained with radio adverts such as the use of music, sound effects, different voices for characters in the adverts and representatives of the company or product that is being advertised. I have also noticed that some adverts simply deliver information about the product, whilst other adverts seem to have a narrative with characters interacting with each other.

I have also listened to a range of adverts on a number of radio stations including, Capital, Heart and talkSPORT. At the moment, I am less concerned with listening to adverts for the kinds of products that would be suitable for my target audience but more concerned with identifying the key conventions of adverts so that I can include them in my own.

My analysis of the adverts that I have listened to will be on future posts.