We discussed the pros and cons for each name before giving each station a mark out of 10 and then taking an average. Urban FM scored an average of 5 out of 10 - it was popular among some members of the focus group but many suggested that it suggested type of music rather than the fact that the station was in London.
London FM scored the lowest marks getting an average of 3 out of 10. I found this quite surprising but members of the focus group all thought that it was the least exciting name on my list. One person even suggested that it was already the name of an existing radio station.
Thames FM also scored reasonably an average of 5.5 out of 10. Those in favour of the name suggested that it instantly said London to them but others felt quite strongly that it sounded nothing like the name for a radio station and that it wasn't particularly catchy.
Metropolis FM was the second most popular radio station name scoring an average of 7 out of 10 but the clear winner with an average of 8 out of 10 was BigSmoke FM because it was so catchy and appealed to both young members of the focus group and older members equally.
As a result of conducting this focus group, I have decided to go with the name BigSmoke FM.
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