My Radio Station, My Audience

Now that I have completed primary and secondary research into both existing radio stations and audiences, I have decided what type of radio station mine will be, and who my intended target audience is.

I am going to create an imaginary local radio station that targets the Greater London area. The station will include news stories that are local (focusing on incidents that take place within London) but also national and possibly international news stories if they have some relevance to people in the London area.

The London radio stations I have listened to, including Capital and LBC, contain both local and national news stories, even though they are stations that principally serve the London area - this is possibly because London had a border audience in terms of nationality than smaller, more regional stations might do.

Once I have handed my questionaire out, I expect that I will have a better understanding of exactly who my target audience will be. I do, however, already have some ideas about my target audience in terms of age, gender, lifestyle location and their listening habits in terms of genres of music.

My target audience in terms of age is quite broad, running from 15 - 45 years of age and I would expect both men and women to listen to my station - this age range and multi-gendered audience will be reflected in the type of music that would be played on my station but also the types of adverts I will include and the types of news stories that will appear in my bulletin. I would describe the type of music that would dominate my radio station as contemporary chart music.