RAJAR measures the listening figures for over 300 radio stations in the UK and includes details about how many people listen to a particular station and how often they listen to that station. Looking at RAJAR, I have been able to gather information about radio stations that are similar to mine including Capital or Radio 1 (despite the fact that Radio 1 is not a commercial radio station). The figures suggest that both Radio 1 and Capital radio are among the most popular radio stations in terms of listeners across the UK and this may be because they target audiences from both genders and they target a relatively broar audience in terms of age.
Looking at the Ofcom website, and particularly the pages relating to radio broardcast licences, helped me get a greater understanding of the type of music played on particular radio stations but also, an idea of the target audience for those radio stations in terms of age and location.
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