Primary Research

Alongside the secondary research I have conducted, and the listening  I have done to existing radio stations I am going to conduct some primary research in the form of a questionnaire to help give me a better understanding of audience expectations.

I have created a questionnaire which I intend to distribute to a range of people in the London area to help me understand their listening habits and to get a clearer idea of what the would expect to hear on a local radio station serving the greater London area.

I will include general questions regarding age gender and lifestyle but also questions regarding how frequently the listen to radio, where their listening takes place, and the type of music they would expect to hear. I have also included questions regarding the type of news, the kind of adverts, and the types of presenters they would expect to find on a London based radio station. I hope to combine the information I gather from my questionnaire with the rest of my research to help make my radio extract as authentic as possible and to ensure that it successfully targets my audience.